Pier1

PIER1

Pier 1 Imports公司是全球知名的家居装饰用品及礼品供应商，距今已有40多年历史。该公司经营的家具及家用饰品风格独特、做工考究，广受消费者青睐。

PIER 1 IMPORTS总部位于德克萨斯州。自从1962年在加州开设第一家分店以来，PIER 1 IMPORTS至今已在美国、加拿大、墨西哥和波多黎各拥有超过1000家分店。目前年销售额为18.6亿美元。拥有员工17,000人，是北美最大的家具进口商之一。Pier1经营范围很广，从室内装饰配件（例如蜡烛，花瓶，框画）到家具，手工壁橱等等。他们的经营理念是极力奉献给顾客价值较高的家居装饰品。
Pier1是一家在美国证劵交易所上市的公司。

Peace, Love and Papasans

Pier 1 Imports started as a single store in San Mateo, California in 1962. Our first customers were post-World War II baby boomers looking for beanbag chairs, love beads and incense. Pier 1 has carried a wide selection of merchandise through the years, from chocolate covered ants to clothing lines to life-size Spanish suits of armor.

Fort Worth, USA

Pier 1 established its corporate headquarters in Fort Worth, Texas in 1966. By then, there were 16 store locations with a merchandise mix of incense and other popular novelty items of the time.

Going Public

In 1970, Pier 1 went public and became listed on the American Stock Exchange. We joined the New York Stock Exchange in 1972 under the stock symbol PIR. By this time, we had 123 stores and were celebrating 100 percent sales gains for four consecutive years. We also expanded our international presence by adding stores in Australia and Europe.

Growing Up

In 1979, a store in Royal Oak, Michigan was the first to reach $1 million in annual sales. 1985 brought significant changes that reshaped the company's image as selling quality, unique home furnishings and decorative accessories. Management launched a plan to double the number of stores by 1990. There were 265 stores at the end of 1985.

The Pier 1 Preferred Card was introduced in 1988. By 1989, there were 120,000 Pier 1 Preferred Customer Cardholders. Over the next few years, the Pier 1 Preferred Card expanded, reaching sales of $100 million in 1994.

Pier 1 continued growing internationally during the 90's as well. The first store in Puerto Rico was opened in 1993. We also entered into a partnership with The Pier, a chain of retail import stores in the United Kingdom, and opened “boutiques” in Sears de Mexico stores.

The Design Concepts Program

Pier 1 introduced the Design Concepts program in 1996. The program was developed to provide designers exclusive product previews and generous discounts on Pier 1 merchandise. The Design Concepts card is accepted at all Pier 1 stores throughout the U.S. and Canada.

A New Beginning

After a late 1990s slump brought on by high priced merchandise and a deviation from Pier 1's value proposition, a critical re-positioning strategy brought Pier 1 back in touch with its core customers. And, for the first time, sales reached $1 billion in fiscal year 1999, with a net income increase of 43 percent.

The New Millennium

We ushered in the new century with the launch of our online store at pier1.com and a new advertising campaign. The “Get In Touch With Your Senses” campaign positioned Pier 1 as a fun, sensory shopping experience that customers had long identified with the eclectic specialty store. We signed Kirstie Alley as our spokesperson for the campaign, marking the first time that we had employed a celebrity spokesperson.

New Kid on the Block

Pier 1 acquired Cargo Furniture and Home in 2001. Established in 1981, Cargo Furniture and Home was originally a family-focused selection of casual furniture. We changed the concept to Pier 1 Kids, a specialty retailer offering value-oriented, fashionable children's furniture and accessories.

New Corporate Headquarters

A tornado swept through Fort Worth in March of 2000, destroying several buildings located in the downtown area, including the Calvary Cathedral. On January 7, 2002, Pier 1 agreed to purchase the site for its new corporate headquarters.

Still Fun at 40

Pier 1 celebrated its 40-year history of retailing in 2002. With the mantra “From Hippie to Hip,” Pier 1 featured year-long special promotions and merchandise to honor the occasion.

Viva Las Vegas

On February 23, 2003, Pier 1 opened its 1,000th North American store - the largest store yet - in Summerlin, Nevada, just outside of Las Vegas.

Home Sweet Home

In August 2004, Pier 1 transitioned from three downtown Fort Worth office locations and moved our Home Office employees into Pier 1 Place, our new corporate headquarters. The building includes associate amenities such as a fitness center, a walking trail, an on-site café, a conference center and a state-of-the-art training center for Pier 1's information systems department.

The 460,000-square foot, 20-story building is located on over 14 acres of land on the outskirts of downtown Fort Worth. It is considered to be one of the first key developments of the city's proposed Trinity Riverfront Project, a landmark improvement project in Fort Worth.

Pier 1. Life More Interesting.

In 2004, Pier 1 announced a new marketing campaign designed to remind customers of the globally inspired, one-of-a kind mix of home furnishings and accessories offered, and the exciting in-store experience discovered when shopping at Pier 1. It also introduced the product as our new spokesperson, instead of using a celebrity to communicate our brand and messaging.

The Pier

On March 20, 2006, we announced the sale of our United Kingdom subsidiary, The Pier, to Palli Limited, a wholly owned subsidiary of Lagerinn ehf. As of February 25, 2006, Pier 1 operated over 40 The Pier stores and concessions located in the United Kingdom and Ireland.

Chase

Pier 1 announced in August 2006 that it had entered into an agreement to sell its Pier 1 Preferred Card operations to Chase. This strategic partnership offers new competitive credit programs and services to Pier 1's most loyal customers.

Welcome new President and CEO

On January 30, 2007 Pier 1 announced that its Board of Directors had chosen and elected Alex W. Smith, age 54, as President and Chief Executive Officer and to serve as a director on the Board, effective February 19, 2007. Smith brings over 30 years of retail experience to Pier 1.

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